The Howdy Glossary

Salesforce Social Studio, formerly known as Radian6, is a social media listening and engagement platform. The service analyzes user posts on various social networks to provide businesses with insights into their customers' thoughts and feelings. Salesforce Social Studio tracks conversations, trends customer sentiment to help companies understand how their brand is perceived in the marketplace. It also has tools for scheduling posts across multiple platforms and responding to comments or messages directly from the interface. The software can integrate with other Salesforce services.