The Howdy Glossary

Simpli.fi is a digital marketing platform that provides programmatic advertising solutions for local businesses and national brands. The platform specializes in localized targeting, enabling advertisers to reach audiences based on factors like behavior, context, and location. Simpli.fi uses unstructured data to optimize ad placements in real time across display, mobile, video, and social media channels. By leveraging AI technology and machine learning algorithms within its ad server software interface, the platform can analyze large amounts of data from different sources to improve campaign performance while providing detailed reporting metrics for transparency and effectiveness evaluation of advertising strategies.